Social Media content is anything that is posted or shared on a social media platform. Furthermore, social content is invaluable for communicating your company’s image and message. This is why it is so important to make sure your content is thoughtful and well organized.
More importantly, Content Marketing is focused on consistently producing, publishing, and promoting content to reach a targeted audience. In addition, this content should always be valuable, relevant, and consistent.
Proficient Social Media Content can :
- Increase Brand Awareness
- Builds Word of Mouth Reputation
- Provides means of Feedback
- Provides Customer Service
- Drives Traffic to a Website or Blog
- Generate Leads and Boost Conversions
- Foster Relationships With Customers
- Improved SEO and Ranking
- Increase Brand Authority
- Gain Marketplace and Competitor Insights
We specialize in proficient social media content that delivers your message. You can find more information on the topic by reading 4 beneficial reasons for businesses to have a presence on social media.
Facebook and Instagram are the basic online platform your business should be active on. So we have designed a package that helps our business easily manage their own accounts.
Our Content Creation Process
We understand what content you need to run a proficient social media account for your business. This is because we know how to identify what the algorithm is looking for while still staying aligned with your brand. Our process takes the stress and thought out of planning authentic and original content.
Step 1- The Shadow Process
The very first step in our content creation process is the Shadow Process. This is our secret ingredient to creating authentic content for our businesses. It is imperative we know your product to properly market it.
We also make it our job to get to know your team and your business’s inner workings. This allows us to identify the tone of your business as well as understand who your customer is. We make it our job to understand what sets you apart from your competitors.
Step 2- Set SMART Goals
SMART Goals are specific, measurable, achievable, realistic, and timely. These goals are the cornerstone of your content creation process for a proficient campaign. This is because they define the actions your campaign is setting out to promote.
We work directly with our clients to discuss and define these goals when creating our marketing campaigns for our clients. Depending on the business this can change annually, quarterly, or even monthly. At Viera Social Media it is a core value to be flexible, and to always work with your companies goals in mind.
Step 3- Photography and Videography
Photography and Videography is a core service at Viera Social Media. Each month we shoot new photographs and videos to capture your business’s message and image continuously. This is important because keeping content consistently new and fresh, tells the algorithm that you consistently provide this service and/or product.
If you are a first-time client you receive a planning meeting and a 90-minute photo shoot. Repeat customers meet monthly for a 90-minute photo shoot and are allowed a planning meeting whenever changes to the SMART Goals are made and/or a meeting is needed.
This footage is then produced into content formatted for your business’ online platform.
Step 4- Schedule Planning
At this step, we present you with a proposed schedule for posting your content. It will include a suggested schedule of when each post will go out. A template is also provided that will organize your written content.
The client makes edits and changes at this time.
Step 5- Final Delivery of Content to Client for scheduling
At this point, you will have everything you need to schedule posts that will accomplish your SMART goals and promote the actions that drive your sales! If you decide that you would like Viera Social Media to schedule your posts we have an additional add-on you can find out more about here. Full-service Social Media Management packages are also available, and you can read more details here.
Benefits of hiring a Social Media Content Creator
A business hiring a social media content creator will provide opportunity cost. This is the most valuable reason we can give to explain how important this service is. This is because we understand the daily demands of a business owner and the importance of a well-organized marketing campaign.
The second reason would be your company’s image. Being able to produce professionally shot and edited photography and videography consistently is as important as uniforms and consistent store hours in setting the tone of your business. Done properly social media marketing can set you apart from your competitors.
Social Media platforms are after all a digital space that represents your business. A professional content developer can proficiently navigate through the algorithm’s best practices. Proper planning on social media has the potential to drive your business by delivering your message and promoting the actions the reach your SMART Goals.