Who’s On Facebook vs. Instagram?

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About Course

Let’s talk about audiences. Small business owners in Florida often wonder where their customers are hanging out online – Facebook or Instagram? Understanding the demographic makeup of each platform is key to focusing your marketing efforts.

What Will You Learn?

  • How to identify your ideal audience on Facebook vs. Instagram
  • The latest demographic trends shaping both platforms in 2025
  • Why understanding age, location, and user behavior matters for marketing
  • How to choose the right content strategy based on your audience’s age group
  • How Florida’s population trends impact platform choice for small businesses

Course Content

Who’s On Facebook vs. Instagram?

  • Facebook: Popular Across Generations
    02:19
  • Facebook: Popular Across Generations
  • Instagram: Not Just for Gen Z
    02:39
  • Instagram: Not Just For Gen Z
  • Why Instagram’s Older Users Matter for Small Business
    02:41
  • Why Instagram’s Older Users Matter for Small Business
  • Facebook’s Local Community Power (Florida Focus)
    02:48
  • Facebook’s Local Community Power (Florida Focus)
  • Key Takeaway: Both Platforms Have Multi-Generational Reach
    00:55
  • Both Platforms Have Multi-Generational Reach

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