Turning Likes into Leads — Building Your Social Media Funnel

Turning Likes into Leads: Building a Social Media Funnel That Works

Stop chasing vanity metrics and start building a strategy that drives real results.
This course helps small business owners turn their social media engagement into meaningful customer action — whether that’s a sale, a booking, or a loyal repeat client.

You’ll learn how to move beyond likes and follows by creating a clear marketing funnel that turns attention into conversions. From understanding the stages of Awareness, Consideration, Conversion, and Loyalty to interpreting the right metrics, you’ll discover how to connect your content to your bottom line.

💡 What You’ll Learn

• How to identify vanity metrics and focus on the numbers that truly grow your business

• The four stages of a social media marketing funnel — and how to use each effectively

• How to create content that attracts, nurtures, and converts your ideal customers

• Practical tools for tracking engagement that matters (not just likes and views)

• Ways to build customer loyalty and repeat business through social connection

📘 Includes

• 30-minute video workshop

• Printable and fillable workbook

• Step-by-step funnel worksheet

• Real examples from small businesses turning engagement into income

🚀 Perfect For

Small business owners, entrepreneurs, and local brands who want to grow strategically on social media — not just post more.