Platform Personalities: Community vs. Visual Discovery

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About Course

In this lesson, you’ll explore how Facebook and Instagram each play a unique role in your marketing strategy. We’ll look at how Facebook functions as a community hub — great for conversations, storytelling, and customer interaction — while Instagram acts as a visual discovery engine that thrives on trends and inspiration. You’ll learn how user behavior, algorithms, and content styles differ between the two, and how to use those differences to your advantage.

What Will You Learn?

  • This course explains the real difference between Facebook and Instagram and how small businesses should use each platform intentionally. You’ll learn what type of content works best on each, why they perform differently, and how to show up where your audience already is without overthinking it.
  • Understand Facebook as a community and conversation platform
  • Understand Instagram as a visual and discovery-driven platform
  • Identify what type of content belongs on Facebook vs Instagram
  • Learn how platform algorithms favor different behaviors
  • Choose the right platform for announcements, storytelling, or trends

Course Content

Platform Personalities: Community vs. Visual Discovery

  • Facebook – The Community Bulletin Board of the Internet
    01:51
  • Facebook – The Community Bulletin Board of the Internet
  • Instagram – A Glossy Magazine and Trend Radar
    02:11
  • Instagram – A Glossy Magazine and Trend Radar
  • Don’t Overthink It: One Core Schedule for Both Instagram and Facebook
    00:43

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