Understanding Social Media Analytics 101: Setting Business Goals on Social Media
Duration: 2 hours
Overview: In the digital landscape, social media platforms offer immense opportunities for businesses to connect with their target audience and achieve their objectives. However, success on social media requires a clear understanding of business goals and how to effectively measure their accomplishment. This workshop focuses on helping participants identify their business goals on social media and lays the foundation for utilizing analytics to showcase success.
Key Learning Objectives:
- Defining business goals on social media: Participants will learn how to establish specific, measurable, attainable, relevant, and time-bound (SMART) goals that align with their overall business objectives.
- Understanding the role of social media in goal achievement: Participants will explore the various ways social media can contribute to business goals, such as brand awareness, customer engagement, lead generation, and conversion.
- Establishing key performance indicators (KPIs): Participants will identify and define relevant metrics and KPIs that align with their business goals, allowing for effective measurement of success.