Postcard design is a great way to reach a target audience through printed material directly in their physical mailbox. Postcard design may seem old-school but according to Mailchimp, 86% of consumers read their mail.
5 Benefits to postcard design
- Affordability
Postcards are a low-cost, yet very affective way to distribute information. - Efficiency
Postcards aren’t sealed in an envelope, making them easily readable and more efficient. - Tangibility
Because they are hand-held, postcards are effective in getting information to the recipient. While an email may remain unread, a postcard will more than likely be held by the recipient. - Measurability
When sending out a postcard you know exactly how many are going out. You can also measure the amount of inquiries or sales generated since mailing the postcard. - Stealthy
If you are worried about your competitors stealing your promotional ideas after seeing them online, a postcard is a great way to distribute information.