One of the most neglected, yet highly effective forms of online marketing, is Facebook Ad campaigns. When used correctly, Facebook ads can give great results.
What are Facebook Ads?
“Facebook advertising works on a pay-per-click (PPC) (also known as cost-per-click (CPC) advertising model) where you have to pay the network every time a user clicks an ad.
Facebook advertising helps marketers increase visibility for their ads, build brand awareness and measure clearly defined metrics and campaign goals helping them create better, more optimized campaigns in the future.”
Why use Facebook Ads?
According to an eMarketer study 96% of social media marketers consider Facebook Ads the most effective paid option.
According to statista.com, over 2.7 billion people visit Facebook every month. Most Facebook users voluntarily give away personal information such as age, location, and interests. Because of this, Facebook can easily provide it’s users with effective targeted ads.
How many times have you been scrolling through your Facebook feed and seen ad after ad of things you are interested in, and maybe you even stopped to check out the product or event being advertised.
This is because Facebook Advertising works and Viera Social Media would love to help you make the most of it!