How to Market your Business Online

How to Market your Business Online

When did things get so complicated? Back in the good ol’ days business seemed simpler and you did not need to worry about how to market your business online. You didn’t have to worry about your ranking on Google or creating a social media presence to stay competitive. 

Staying relevant in this increasingly difficult world requires a new knowledge base and an entirely different set of strategies.  So next time you ask yourself when things had to get so complicated, know that there is a method to the madness. If done right, you will see that marketing your business online can be the most valuable thing you can do. Here are six essential online marketing tools for your small businesses in Brevard County.

1. E-mail Marketing  

A very important tool that should be utilized by all businesses is e-mail marketing. Email addresses are a guaranteed link to your customers that you can segment and target to communicate. These addresses also cannot be taken from you or closed down easily, the way a Facebook Group or an Instagram Page can be. In the online marketing world, email addresses are the gold standard.

Email marketing is a great way to attract and retain customers with authentic messages about your business, product or service. You can reach your entire email list with a click of a button, unlike social media platforms that are at the mercy of the algorythm.

There are many websites that will provide you with a platform to begin your e-mail marketing plans such as Constant Contact and Mailchimp.

2. Blogging  

Creating a blog for your business allows you to create fresh, high-quality content showcasing your thought, expertise, and leadership in your industry. This is a great way to engage more people in what you do and why it is important.  It can also provide a catalyst for email marketing, social media promotion to drive search traffic to your website.

Some examples of blog content are: 

  • How to do or create something.  
  • Answers to frequently asked questions. 
  • Your portfolio. 
  • Recaps of events or activities. 
  • Industry knowledge and updates. 

3. SEO (Search Engine Optimization)  

SEO is the process of optimizing the content you create so that it will be placed where you want it and it is essential to online marketing. It is responsible for ranking your website above all your competitors. It makes you more visible, increasing your traffic, conversion rate and ROI.

SEO can help you:

  • build better relationships with your audience
  • improve the customer experience
  • increase your authority
  • drive more people to your site
  • give you an edge over the competition
  • increase conversions, which means more sales, more loyal customers, and more growth for your business

4. Facebook ADs  

Facebook ad campaigns are a targeted form of advertising that allows you to reach a more specific audience on Facebook and Instagram by selecting them based on key demographics and interests. These ads are not free but when used properly, they can be very beneficial, especially when you have a strong organic reach.

How do I develop Ad Campaigns?

Developing the right types of ads can take time. The process begins by creating your first set of ads and then analyzing the analytics at the start, duration, and completion of your campaign. Analyzing and comparing your results can help tell you what type of posts receive the best responses based on your specific goals. Facebook Split Testing is your best friend when it comes to Facebook ADs and deciding what does and does not work.

5. Social Media

Facebook

Facebook is one of the most used social media platforms to date with 2.6 billion people online every month. This social media platform provides a network for socializing amongst friends, family, or businesses. People use it to share information, and stay connected.

Facebook is one of the most important platforms to use when marketing your business online because it is usually the first place people search. They will be able to read a profile of information about your business, view photos, videos, and observe your conversations and interactions with others. You are showcasing your personality and experiences to potential clients and customers in a tangible and authentic way.

Instagram

There are over 1 billion people using Instagram every month. According to a Facebook survey by being on Instagram, brands can make a positive impression on potential shoppers. People surveyed say they perceive brands on Instagram as popular (78%), creative (77%), entertaining (76%), relevant (74%) and committed to building community (72%).

Instagram has quickly become one of the most influential platforms for ideas, styles, businesses, and individuals used today. It is also a well know discovery engine for brands with over 80% of users discovering new products and businesses on the platform.

LinkedIn 

LinkedIn is a valuable tool to network within your industry and build credibility by showcase your expertise. It is known as a social network for recruiting and hiring. In addition, it is a great tool for keeping up to date with industry news and learning new business strategies.

YouTube 

Youtube can be an excellent place to communicate with your target audience by showcasing your expertise. Make an informative video for something that can educate your audience on what you do or why you are the best. You can do this with a tutorial or “how-to” video, or film a demonstration for your product that highlights all of its features and benefits.

For example, a restaurant may show a video of how to create a favorite dish, or feature a virtual tour through their restaurant so viewers can experience the atmosphere. This can make your audience feel more connected with you and be more likely to eat at your restaurant.   

6. Collaborations:

With Other Accounts

On Social Media, you can identify other well run accounts that have a similar following to your targeted followers and collaborate with them. Chances are that their followers are your followers and you can grow off each other. A collaboration should always benefit both parties involved.

For example, a photographer may want to collaborate with a wedding caterer because they are not in competition with each other and they are also targeting the same audience, brides. When followers view posts from the accounts they are following they are introduced to the accounts they partner with.

With Influencers  

Influencers can be great for collaborations too, especially influencers who blog about your industry and have the analytics to back it up. Validated influencers can be invaluable to getting the word out about your brand or business. There are two main types of influencers: micro-influencers and macro-influencers.

When marketing your business online do not analyze vanity metrics when deciding to work with an influencer such as follower counts and likes.  Instead ask for a copy of their analytics.  This will give you measurable proof of their followers demographics, Reach and Engagement.  This is how you ensure their followers are your target audience.

Micro-Influencers vs. Macro-Influencers

Micro-influencers are influencers with 1K-100K followers. Macro-influencers have a following of over 100K followers.

Micro-influencers have less of a reach than macro-influencers but a higher engagement rate and are more affordable. Micro-influencers are more trustworthy to consumers because they are more relatable than macro-influencers that have a celebrity appeal.

For example, a local school will generate more valuable engagement with a local mom blogger than a celebrity. The mom blogger is more impactful because they are apart of the community they are speaking to.

We hope that you found these six online marketing options helpful for your small business. If we can help you with any of your marketing needs please contact us below, or give us a call directly at (321) 301-7143.

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